Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Verbeteren van direct mail res...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
5
Market research
5
Marktforschung
5
economic models
5
Brand
3
Conjoint analysis
3
Conjoint-Analyse
3
Markenartikel
3
Netherlands
3
Niederlande
3
Theorie
3
Theory
3
econometrics
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Perception
2
Wahrnehmung
2
advertising
2
awareness
2
choice
2
consideration
2
Advertising effects
1
Arbeitslosigkeit
1
Arbeitsmarkt
1
Arbeitsuche
1
Attention
1
Automotive market
1
Befragung
1
Betriebswirtschaftsstudium
1
Big Data
1
Big data
1
Brand evaluation
1
Brand performance
1
Buyer choices
1
Cluster analysis
1
Clusteranalyse
1
Curriculum
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
5
Author
All
Vriens, Marco
5
Vidden, Chad
2
Alves, Alessandro Martins
1
Bijmolt, Tammo H. A.
1
Chen, Song
1
Franses, Philip Hans
1
Krijnen, Wim
1
Leeflang, Peter
1
Schomaker, Judith
1
Wedel, Michel
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
1
Published in...
All
ERIM report series research in management
1
Fundamentals of marketing research ; Vol. 6
1
International journal of market research
1
Journal of business research : JBR
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
Saved in:
2
Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
3
What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco
;
Vidden, Chad
;
Schomaker, Judith
- In:
Journal of business research : JBR
111
(
2020
),
pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
Saved in:
4
Modeling the implicit brand : capturing the hidden drivers
Vriens, Marco
;
Alves, Alessandro Martins
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011801137
Saved in:
5
Mapping brand similarities : Comparing consumer online comments versus survey data
Vriens, Marco
;
Chen, Song
;
Vidden, Chad
- In:
International journal of market research
61
(
2019
)
2
,
pp. 130-139
Persistent link: https://www.econbiz.de/10012172151
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
