Modeling the implicit brand : capturing the hidden drivers
Marco Vriens, Alessandro Martins Alves
| Year of publication: |
2017
|
|---|---|
| Authors: | Vriens, Marco ; Alves, Alessandro Martins |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 6, p. 600-615
|
| Subject: | Neuroscience | Brand evaluation | Regression analysis | Information processing | Brand performance | Dual processing | Implicit attitudes | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Neurowissenschaften |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-10-2016-1327 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011801137