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The role of perceived control in customer value cocreation and service recovery evaluation
Guo, Lin; Lotz, Sherry L.; Tang, Chuanyi; Gruen, Thomas W. - In: Journal of service research : JSR 19 (2016) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10011433138
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Socializing to co-produce : pathways to consumers’ financial well-being
Guo, Lin; Arnould, Eric J.; Gruen, Thomas W.; Tang, Chuanyi - In: Journal of service research : JSR 16 (2013) 4, pp. 549-563
Persistent link: https://www.econbiz.de/10010203494
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Heart, head, and hand : a tripartite conceptualization, operationalization, and examination of brand loyalty
Dapena-Baron, Marta; Gruen, Thomas W.; Guo, Lin - In: The journal of asset management 27 (2020) 3, pp. 355-375
Persistent link: https://www.econbiz.de/10012298802
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Seeing relationships through the lens of psychological contracts : the structure of consumer service relationships
Guo, Lin; Gruen, Thomas W.; Tang, Chuanyi - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 357-376
Persistent link: https://www.econbiz.de/10011684995
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How consumer expertise moderates the relationship between materialism and attitude toward advertising
Osmonbekov, Talai; Gregory, Brian T.; Brown, Willam; … - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 4, pp. 321-327
Persistent link: https://www.econbiz.de/10003919501
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The impact of medium specific investment and trust on the use of the internet for information search
Osmonbekov, Talai; Donthu, Naveen; Bellenger, Danny N. - In: International journal of electronic marketing and … 1 (2006/07) 4, pp. 289-302
Persistent link: https://www.econbiz.de/10003543546