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Konsumentenverhalten
Consumer behaviour
28
USA
18
United States
17
Internet marketing
7
Online-Marketing
7
Advertising effects
6
Einzelhandel
6
Werbewirkung
6
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Altersgruppe
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Brand management
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Consumer behavior
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Distribution channel
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Lieferantenmanagement
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Retail trade
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Social Web
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Social web
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Supplier relationship management
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Vertriebsweg
5
Advertising
4
Brand image
4
Markenführung
4
Markenimage
4
Relationship marketing
4
Viral marketing
4
Virales Marketing
4
Beziehungsmarketing
3
China
3
Creativity
3
Dienstleistungsqualität
3
Elderly people
3
Internet
3
Kreativität
3
Lieferkette
3
Market research
3
Marktforschung
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Online retailing
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Online-Handel
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English
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Strutton, David
12
Pelton, Lou E.
8
Lumpkin, James R.
5
Hsu, Maxwell K.
4
Rajamma, Rajasree K.
3
Taylor, David G.
3
Davari, Arezoo
2
Lewin, Jeffrey E.
2
Tran, Gina A.
2
Wang, Stephen W.
2
Alford, Bruce L.
1
Amyx, Douglas Alan
1
Bhuian, Shahid N.
1
Dai, Bo
1
Darden, William R.
1
Hawes, Jon M.
1
Hite, Robert E.
1
Iyer, Pramod
1
Knight, Dee K.
1
Madden, Charles S.
1
Maity, Moutusy
1
Naderi, Iman
1
Prybutok, Victor R.
1
Roswinanto, Widyarso
1
Schibik, Aaron
1
Sharma, Dheeraj
1
Thompson, Kenneth N.
1
True, Sheb L.
1
Xi, Danqing
1
Zhang, Xiaoni
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Journal of business research : JBR
4
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of retailing and consumer services
2
Psychology & marketing
2
The journal of consumer marketing
2
European journal of marketing
1
International research in the business disciplines
1
Journal of advertising research
1
Journal of global marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
The journal of product & brand management
1
The service industries journal
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ECONIS (ZBW)
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1
Retailers' offerings and elderly consumers' need : do retailers understand the elderly?
Lumpkin, James R.
;
Hite, Robert E.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 313-326
Persistent link: https://www.econbiz.de/10003579043
Saved in:
2
Shopping orientation segmentation of the elderly consumer
Lumpkin, James R.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 271-284
Persistent link: https://www.econbiz.de/10001020257
Saved in:
3
Interaction effect of ad puffery and ad skepticism on consumer persuasion
Amyx, Douglas Alan
;
Lumpkin, James R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011532986
Saved in:
4
US consumers' willingness to buy foreign-made products : country-of-origin attitude changes from 1982 to 1990
Lumpkin, James R.
-
1996
Persistent link: https://www.econbiz.de/10001215539
Saved in:
5
Shopping patterns of the rural consumer : exploring the relationship between shopping orientations and outshopping
Lumpkin, James R.
- In:
Journal of business research : JBR
14
(
1986
)
1
,
pp. 63-81
Persistent link: https://www.econbiz.de/10001021698
Saved in:
6
A higher-order model of risk propensity
Sharma, Dheeraj
;
Alford, Bruce L.
;
Bhuian, Shahid N.
; …
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 741-744
Persistent link: https://www.econbiz.de/10003862035
Saved in:
7
An empirical investigation of consumers' procurement of pharmaceutical products via online retail channels
Rajamma, Rajasree K.
;
Pelton, Lou E.
- In:
Psychology & marketing
26
(
2009
)
10
,
pp. 865-887
Persistent link: https://www.econbiz.de/10003896792
Saved in:
8
The impact of consumers’ need for uniqueness and nationality on generation Y's retail patronage behaviors : investigating American and Taiwanese consumers
Rajamma, Rajasree K.
;
Pelton, Lou E.
;
Hsu, Maxwell K.
; …
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 387-410
Persistent link: https://www.econbiz.de/10008822593
Saved in:
9
Choosing non-conventional treatments : consumers' attempt at controlling health care
Rajamma, Rajasree K.
;
Pelton, Lou E.
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 127-138
Persistent link: https://www.econbiz.de/10003987433
Saved in:
10
Consumers' online information search : Gen Yers' finding needles in the internet haystack
Maity, Moutusy
;
Hsu, Maxwell K.
;
Pelton, Lou E.
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10009508578
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