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Understanding active loyalty behavior in hotel reward programs through customers' switching costs and perceived program value
Xie, Karen Lijia; Xiong, Lina; Chen, Chih-Chien; Hu, Clark - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 308-324
Persistent link: https://www.econbiz.de/10011312527
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Restaurant revenue management : do perceived capacity scarcity and price differences matter?
Heo, Cindy Yoonjoung; Lee, Seoki; Mattila, Anna; Hu, Clark - In: International journal of hospitality management 35 (2013), pp. 316-326
Persistent link: https://www.econbiz.de/10010225775
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Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Liu, Kuo-Ning; Hu, Clark; Lin, Meng-Chen; Tsai, Tung-I; … - In: International journal of hospitality management 89 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012293750