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Konsumentenverhalten
China
14
Consumer behaviour
13
Lieferantenmanagement
12
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12
Confidence
8
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8
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5
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5
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12
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Bao, Yeqing
7
Su, Chenting
6
Sheng, Shibin
4
Bao, Yongchuan
2
Chen, Anran
1
Fern, Edward F.
1
He, Hao
1
Ke, Dan
1
Li, Jianxin
1
Li, Julie Juan
1
Liu, Hongshen
1
Liu, Zhiqiang
1
Lu, Yue
1
Nkwocha, Innocent
1
Rivers, Drew
1
Shao, Alan T.
1
Simpson, James T.
1
Stewart, David W.
1
Yang, Defeng
1
Zeng, Fue
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Zhang, Shi
1
Zhou, Kevin Zheng
1
Zhu, Wenting
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Journal of business research : JBR
3
Journal of business ethics : JOBE
2
Cracking the code : leveraging consumer psychology to drive profitability
1
Electronic commerce research
1
Handbook of contemporary marketing in China : theories and practices
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of retailing and consumer services
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ECONIS (ZBW)
12
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1
Cultural change and buyer behavior in China
Bao, Yeqing
;
Su, Chenting
;
Zhou, Kevin Zheng
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 173-184)
.
2011
Persistent link: https://www.econbiz.de/10008987119
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2
Parental style and adolescent influence in family consumption decisions: an integrative approach
Bao, Yeqing
;
Fern, Edward F.
;
Sheng, Shibin
- In:
Journal of business research : JBR
60
(
2007
)
7
,
pp. 672-680
Persistent link: https://www.econbiz.de/10003484140
Saved in:
3
Creating new brand names : effects of relevance, connotation, and pronunciation
Bao, Yeqing
;
Shao, Alan T.
;
Rivers, Drew
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003689053
Saved in:
4
Product difficulty incongruity and consumer evaluations of brand extensions
Bao, Yeqing
;
Sheng, Shibin
;
Nkwocha, Innocent
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 340-348
Persistent link: https://www.econbiz.de/10008654248
Saved in:
5
Assessing quality perception of private labels : intransient cues and consumer characteristics
Bao, Yongchuan
;
Sheng, Shibin
;
Bao, Yeqing
;
Stewart, …
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 448-458
Persistent link: https://www.econbiz.de/10009407558
Saved in:
6
Verbal and visual information interaction in print advertisements
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 112-131)
.
2012
Persistent link: https://www.econbiz.de/10009349526
Saved in:
7
How face influences consumption : a comparative study of American and Chinese consumers
Li, Julie Juan
;
Su, Chenting
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
2
,
pp. 237-256
Persistent link: https://www.econbiz.de/10003436746
Saved in:
8
Does relationship quality matter in consumer ethical decision making? : evidence from China
Liu, Zhiqiang
;
Zeng, Fue
;
Su, Chenting
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 483-496
Persistent link: https://www.econbiz.de/10003958839
Saved in:
9
Going green : how different advertising appeals impact green consumption behavior
Yang, Defeng
;
Lu, Yue
;
Zhu, Wenting
;
Su, Chenting
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668
Saved in:
10
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
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