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The nomological net of perceiv...
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Konsumentenverhalten
Consumer behaviour
33
Theorie
15
Theory
14
Brand management
9
Markenführung
9
Brand
8
Markenartikel
8
Perception
8
Wahrnehmung
8
Advertising effects
6
Marketing
6
Niederlande
6
Werbewirkung
6
Advertising
5
Beziehungsmarketing
5
Brand image
5
Dienstleistungsqualität
5
Experiment
5
Markenimage
5
Netherlands
5
Werbung
5
Emotion
4
Gastronomie
4
Imitation strategy
4
Imitationsstrategie
4
Market research
4
Marktforschung
4
Relationship marketing
4
Service quality
4
advertising
4
psychosocial benefits
4
satisfaction
4
service quality
4
visual attention
4
Bayes-Statistik
3
Bayesian inference
3
Bibliometrics
3
Bibliometrie
3
Cognition
3
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2
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Article
27
Book / Working Paper
4
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Article in journal
22
Aufsatz in Zeitschrift
22
Aufsatz im Buch
5
Book section
5
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
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Language
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English
31
Author
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Pieters, Rik
29
Wedel, Michel
9
Zeelenberg, Marcel
5
Horen, Femke van
3
Lans, Ralf van der
3
Baumgartner, Hans
2
Jong, Martijn G. de
2
Roest, Henk
2
Aribarg, Anocha
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bigné Alcañiz, J. Enrique
1
Botschen, Günther
1
Coelho do Vale, Rita
1
Erdem, Tülin
1
Fox, Jean-Paul
1
Giesen, Roxanne I. van
1
Herpen, Erica van
1
Martinovici, Ana
1
Miceli, Gaetano Nino
1
Rindfleisch, Aric
1
Satomura, Takuya
1
Sánchez, Isabel
1
Thelen, Eva M.
1
Ven, Niels Van de
1
Warlop, Luk
1
van Horen, Femke
1
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Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research : JMR
4
Journal of business research : JBR
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing research
2
Advances in services marketing
1
Discussion paper / Center for Economic Research, Tilburg University
1
Global cases on hospitality industry
1
Handbook of consumer psychology
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of the American Statistical Association : JASA
1
Marketing and consumer psychology series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Working paper / European Institute for Advanced Studies in Management
1
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ECONIS (ZBW)
31
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1
Experience-based category expectations in service quality research and management
Roest, Henk
- In:
Global cases on hospitality industry
,
(pp. 117-140)
.
2008
Persistent link: https://www.econbiz.de/10003761916
Saved in:
2
The influence of quality cues and typicality cues on restaurant purchase intention
Roest, Henk
;
Rindfleisch, Aric
- In:
Journal of retailing and consumer services
17
(
2010
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10003938036
Saved in:
3
Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 615-631
Persistent link: https://www.econbiz.de/10010226766
Saved in:
4
Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 283-299
Persistent link: https://www.econbiz.de/10010383248
Saved in:
5
Behavioral intentions and the impression and expression of behavior
Pieters, Rik
-
1989
Persistent link: https://www.econbiz.de/10000781616
Saved in:
6
Goal-directed consumer behavior : motivation, volition, and affect
Baumgartner, Hans
;
Pieters, Rik
- In:
Handbook of consumer psychology
,
(pp. 367-392)
.
2008
Persistent link: https://www.econbiz.de/10003716210
Saved in:
7
Flying under the radar: perverse package size effects on consumption self-regulation
Coelho do Vale, Rita
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
3
,
pp. 380-390
Persistent link: https://www.econbiz.de/10003768667
Saved in:
8
Competitive brand salience
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
Saved in:
9
When demand accelerates demand : trailing the bandwagon
Herpen, Erica van
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 302-312
Persistent link: https://www.econbiz.de/10003883895
Saved in:
10
Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino
;
Pieters, Rik
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
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