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Assessing the factors influencing customer satisfaction at a specialised boutique restaurant in Bangkok
Chun Zhang; James, Paul - In: Business and Economic Research : BER 10 (2020) 4, pp. 50-62
Persistent link: https://www.econbiz.de/10012621666
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Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer; Deligonul, Seyda; Kardes, Ilke; … - In: Journal of international marketing 26 (2018) 3, pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
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The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 72 (2017), pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
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Is beauty a premium? : a study of the physical attractiveness effect in service encounters
Li, Yaoqi; Zhang, Chun; Laroche, Michel - In: Journal of retailing and consumer services 50 (2019), pp. 215-225
Persistent link: https://www.econbiz.de/10012114155
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Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel; Zhang, Chun; Sambath, Alice - In: Journal of promotion management : JPM 24 (2018) 4, pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
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Psychological ownership and users' continuous usage of domestic vs. foreign mobile payment apps : a comparison between China and the U.S
Liang, Xiaoning; Qi, Chenyue; Zhang, Chun; Li, Yaoqi - In: Journal of business research : JBR 174 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014549465
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Antecedents and consequences of brand hate : a study of Pakistan's telecommunication industry
Attiq, Saman; Hasni, Muhammad Junaid Shahid; Zhang, Chun - In: Journal of consumer marketing 40 (2023) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10013535984
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The moderating role of complaint handling on brand hate in the cancel culture
Abbasi, Amir Zaib; Fayyaz, Muhammad Shahzeb; Ding Hooi Ting - In: Asia-Pacific journal of business administration 15 (2023) 1, pp. 46-71
Persistent link: https://www.econbiz.de/10013537196
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Customers' self-image congruity and brand preference : a moderated mediation model of self-brand connection and self-motivation
Li, Yaoqi; Zhang, Chun; Shelby, Lori; Huan, Tzung-cheng - In: The journal of product & brand management 31 (2022) 5, pp. 798-807
Persistent link: https://www.econbiz.de/10013407535
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Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang; Zhang, Zhe; Zhang, Chun; Hu, Zuohao - In: International marketing review 40 (2023) 1, pp. 49-79
Persistent link: https://www.econbiz.de/10014227450