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Competitive nonlinear pricing and contract variety
Shen, Jian; Yang, Huanxing; Ye, Lixin - In: The journal of industrial economics 64 (2016) 1, pp. 64-108
Persistent link: https://www.econbiz.de/10011503050
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The visual asymmetry effect : an interplay of logo design and brand personality on brand equity
Luffarelli, Jonathan; Stamatogiannakis, Antonios; Yang, … - In: Journal of marketing research 56 (2019) 1, pp. 89-103
Persistent link: https://www.econbiz.de/10012177241
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How counterfeits infect genuine products : the role of moral disgust
Amar, Moty; Ariely, Dan; Carmon, Ziv; Yang, Haiyang - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 329-343
Persistent link: https://www.econbiz.de/10011858710
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Targed search and the long tail effect
Yang, Huanxing - In: The Rand journal of economics 44 (2013) 4, pp. 733-756
Persistent link: https://www.econbiz.de/10010344502
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Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Zhang, Ke; Wang, Siqi; Yang, Huan; Chen, Long - In: Journal of advertising research 63 (2023) 3, pp. 274-289
Persistent link: https://www.econbiz.de/10014375188
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Leading the sharing economy : an exploration on how perceived value affecting customers' satisfaction and willingness to pay by using DiDi
Yang, Huijun; Xia, Lantian - In: Journal of global scholars of marketing science : … 32 (2022) 1, pp. 54-76
Persistent link: https://www.econbiz.de/10012801709
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How resource scarcity influences the preference for counterhedonic consumption
Yang, Haiyang; Zhang, Kuangjie - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 904-919
Persistent link: https://www.econbiz.de/10012877884
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Preference for practical versus theoretical knowledge : conceptualization and consumer behavior predictions
Yang, Haiyang; Carmon, Ziv; Simonson, Itamar - In: Continuing to broaden the marketing concept : making …, (pp. 171-192). 2020
Persistent link: https://www.econbiz.de/10012321158
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How to enhance hotel guests' acceptance and experience of smart hotel technology : an examination of visiting intentions
Yang, Huijun; Song, Hanqun; Cheung, Catherine; Guan, Jieqi - In: International journal of hospitality management 97 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012820021
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Building restaurant customers' technology readiness through robot-assisted experiences at multiple product levels
Ma, Emily Jintao; Yang, Huijun; Wang, Yao-Chin; Song, Hanqun - In: Tourism management : research, policies, practice 93 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013366116