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Konsumentenverhalten
Consumer behaviour
39
Werbewirkung
17
Advertising effects
16
Advertising
12
Werbung
12
Experiment
10
Psychology of advertising
8
Werbepsychologie
8
Social behaviour
7
Soziales Verhalten
7
Personality psychology
6
Persönlichkeitspsychologie
6
Brand image
5
Cognition
5
Emotion
5
Internet marketing
5
Kognition
5
Markenimage
5
Online-Marketing
5
Perception
5
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5
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5
Wahrnehmung
5
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3
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3
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3
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3
Operations Research
3
Operations research
3
Selbstverpflichtung
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Social Web
3
Social web
3
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Article
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6
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30
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3
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3
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2
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2
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2
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2
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2
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1
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1
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1
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Language
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English
39
Author
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Vohs, Kathleen D.
19
Fennis, Bob Michaël
12
Janssen, Loes
6
Stroebe, Wolfgang
6
Baumeister, Roy F.
5
Ketelaar, Paul E.
3
Stillman, Tyler F.
3
Aaker, Jennifer
2
Bernritter, Stefan F.
2
Fennis, Bob M.
2
Fransen, Marieke
2
Fransen, Marieke L.
2
Hühn, Arief Ernst
2
Moes, Anne
2
Mogilner, Cassie
2
Reijmersdal, Eva A. van
2
Riet, Jonathan van 't
2
Smeesters, Dirk
2
Verhagen, Tibert
2
Woudenberg, Thabo J. van
2
Adriaanse, Marieke A.
1
Ainsworth, Sarah E.
1
Alquist, Jessica L.
1
Ariely, Dan
1
Banker, Sachin
1
Barsyte, Justina
1
Bijmolt, Tammo H. A.
1
Bogaert, Eline A. M.
1
Bruyneel, Sabrina
1
Chaplin, Lan Nguyen
1
Dewitte, Siegfried
1
Faber, Ronald J.
1
Fincham, Frank D.
1
Gisbergen, Marnix S. van
1
Hamilton, Ryan
1
Hedgcock, William M.
1
Hildebrand, Christian
1
Horst, Gert J. ter
1
Joye, Yannick
1
Kerkhof, Peter
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of business research : JBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of behavioral decision making
2
Journal of marketing research : JMR
2
Psychology & marketing
2
Handbook of consumer psychology
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Research paper series / Stanford Graduate School of Business
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
Rock Center for Corporate Governance at Stanford University working paper series
1
The Routledge companion to identity and consumption
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
39
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1
Brand placement disclosure effects on persuasion : the moderating role of consumer self-control
Janssen, Loes
;
Fransen, Marieke L.
;
Wulff, Rebecca
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 503-515
Persistent link: https://www.econbiz.de/10011580775
Saved in:
2
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
3
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
4
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
Saved in:
5
The success of viral ads : social and attitudinal predictors of consumer pass-on behavior on social network sites
Ketelaar, Paul E.
;
Janssen, Loes
;
Vergeer, Maurice
; …
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2603-2613
Persistent link: https://www.econbiz.de/10011491433
Saved in:
6
Nutri-Score Vs. Nutrition Claim : the effects of incongruent front-of-pack nutritional information on consumer perceptions of product healthiness, brand attitude, and purchase inte...
Janssen, Loes
;
Bogaert, Eline A. M.
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
2/3
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014289609
Saved in:
7
Reminders of money change the self-concept
Vohs, Kathleen D.
- In:
The Routledge companion to identity and consumption
,
(pp. 244-250)
.
2013
Persistent link: https://www.econbiz.de/10009700282
Saved in:
8
Friends with benefits : behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers
Vries, Eline L. E. de
;
Fennis, Bob Michaël
;
Bijmolt, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 336-358
Persistent link: https://www.econbiz.de/10011882570
Saved in:
9
The persuasiveness of online safety cues : the impact of prevention focus compatibility of web content on consumers' risk perceptions, attitudes, and intentions
Noort, Guda van
;
Kerkhof, Peter
;
Fennis, Bob M.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 58-72
Persistent link: https://www.econbiz.de/10003795388
Saved in:
10
Bridging the intention-behavior gap : inducing implementation intentions through persuasive appeals
Fennis, Bob Michaël
;
Adriaanse, Marieke A.
;
Stroebe, …
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 302-311
Persistent link: https://www.econbiz.de/10009259704
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