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Consumer knowledge of functional foods
Sääksjärvi, Maria; Holmlund, Maria; Tanskanen, Nina - In: The international review of retail, distribution and … 19 (2009) 2, pp. 135-156
Persistent link: https://www.econbiz.de/10003873210
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An exploration of how mature women buy clothing : empirical insights and a model
Holmlund, Maria; Hagman, Anne; Polsa, Pia - In: Journal of fashion marketing and management 15 (2011) 1, pp. 108-122
Persistent link: https://www.econbiz.de/10008990984
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Consumer involvement in supply networks : a cubic typology of C2B2C and C2B2B business models
Aspara, Jaakko; Grant, David B.; Holmlund, Maria - In: Industrial marketing management : the international … 93 (2021), pp. 356-369
Persistent link: https://www.econbiz.de/10012501980
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Customer experience management in the age of big data analytics : a strategic framework
Holmlund, Maria; Van Vaerenbergh, Yves; Ciuchita, Robert; … - In: Journal of business research : JBR 116 (2020), pp. 356-365
Persistent link: https://www.econbiz.de/10012257620
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Editorial: blurring boundaries between B2B actors and consumers in supply networks of contemporary business models
Aspara, Jaakko; Grant, David B.; Holmlund, Maria - In: Industrial marketing management : the international … 92 (2021), pp. 76-77
Persistent link: https://www.econbiz.de/10012490941
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Programmatic advertising in online retailing : consumer perceptions and future avenues
Ciuchita, Robert; Gummerus, Johanna Katariina; … - In: Journal of service management 34 (2023) 2, pp. 231-255
Persistent link: https://www.econbiz.de/10014337950