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The multi-actor perspective of engagement on social media

Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: International journal of market research 64 (2022) 1, pp. 19-37

Persistent link: https://www.econbiz.de/10012794295

Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective

Nkwei, Emile Saker; Roberts-Lombard, Mornay; Maduku, … - In: Journal of nonprofit & public sector marketing 36 (2024) 3, pp. 322-346

Persistent link: https://www.econbiz.de/10014574604

A conceptual framework for understanding the effects of corporate social marketing on consumer behavior

Inoue, Yuhei; Kent, Aubrey - In: Journal of business ethics : JOBE 121 (2014) 4, pp. 621-633

Persistent link: https://www.econbiz.de/10010379899

Influencing customer's purchase intentions through firm participation in online customer communities

Albert, Leslie Jordan; Aggarwal, Nitin; Hill, Timothy R. - In: Electronic markets : the international journal on … 24 (2014) 4, pp. 285-295

Persistent link: https://www.econbiz.de/10010459089

Mobile nudging : youth engagement with banking apps

Wijland, Roel; Hansen, Paul Colin; Gardezi, Fatima - In: Journal of financial services marketing : JFSM 21 (2016) 1, pp. 51-63

Persistent link: https://www.econbiz.de/10011480853

Evaluating Customers’ and Retailers’ Eco-Behaviour for Identifying Focus Areas in Social Marketing Campaigns

Nawaz, Nishad - 2021

Amid increasing adaptation of social marketing strategies, this empirical research focuses on evaluating customers' and retailers' behaviour that could be changed in favour of eco-friendly goods and practices, respectively, through social marketing campaigns. The main objectives are to find...

Persistent link: https://www.econbiz.de/10013217638

What becomes sacred to the consumer : implications for marketers

Schindler, Robert M.; Minton, Elizabeth A. - In: Journal of business research : JBR 151 (2022), pp. 355-365

Persistent link: https://www.econbiz.de/10013459811

Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India

Manohar, Sridhar; Kumar, Ramesh J.; Saha, Raiswa; … - In: Society and business review 18 (2023) 2, pp. 197-218

Persistent link: https://www.econbiz.de/10014334059

The influence of social marketing drives on customer satisfaction via demographic variables as moderating factors

Al-Dmour, Rand H.; Al-Dmour, Hani; Ahmadamin, Eatedalameen - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10015051111

Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context

Thomas, Sujo; Kureshi, Sonal - In: International journal of Indian culture and business … 14 (2017) 3, pp. 365-373

Persistent link: https://www.econbiz.de/10011715078

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