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Neuromarketing and consumer neuroscience : current understanding and the way forward

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Neuromarketing in India : understanding the Indian consumer

Dutta, Tanusree; Mandal, Manas Kumar - 2018 - First edition.

chapter 1 Introduction -- chapter 2 Mapping the brain -- chapter 3 Neuromarketing: an emerging interdisciplinary science -- chapter 4 The Indian market and the Indian consumer -- chapter 5 Risk analysis and future implication.

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Examining the impact of e-retailing convenience dimensions on behavioral intention : the mediating role of satisfaction

Kumar, Rajiv; Sachan, Amit; Dutta, Tanusree - In: Journal of internet commerce 19 (2020) 4, pp. 466-494

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Pattern thinking : understanding the mind of the consumer

Dutta, Tanusree; Sarkar, Soumya - In: Analyzing the strategic role of neuromarketing and …, (pp. 127-145). 2020

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Neuromarketing in India : understanding the Indian consumer

Dutta, Tanusree; Mandal, Manas Kumar - 2019

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Value-based nudging of ethnic garments : a conjoint study to differentiate the value perception of ethnic products across Indian Markets

Banerjee, Arnab; Dutta, Tanusree; Mishrab, Aditya Shankar - In: Journal of fashion marketing and management 27 (2023) 4, pp. 612-631

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