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Utilitarian and hedonic promotional appeals of 99-ending prices : the influence of decision-making style
Gaston-Breton, Charlotte; Duque, Lola C. - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 212-237
Persistent link: https://www.econbiz.de/10010519469
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Consumer Preferences for 99-ending prices : the moderating role of intuitive and analytical decision style
Gaston-Breton, Charlotte; Duque, Lola C. - 2011
Persistent link: https://www.econbiz.de/10009686908
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Evolutionary changes in service attribute importance in a crisis scenario : the Uruguayan financial crisis
Kim, Moshe; Lado, Nora; Torres, Anna - In: Journal of service research : JSR 11 (2008/09) 4, pp. 429-440
Persistent link: https://www.econbiz.de/10003853632
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Attitudinal and motivational predictors of interest in and intentions of enrolling in online master programs in business : a view from Spain
Lado Coustré, Nora; Martos, Mercedes; Nelson, James - In: Journal of the Academy of Business Education : JABE 7 (2006) 1, pp. 11-27
Persistent link: https://www.econbiz.de/10003871255
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Detangling consumer attitudes to better explain co-branding success
Ho, Han-Chiang; Lado Coustré, Nora; Rivera-Torres, Pilar - In: The journal of product & brand management 26 (2017) 7, pp. 704-721
Persistent link: https://www.econbiz.de/10011808397
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Understanding the role of attitude components in co-branding : a comparison of Spanish and Taiwanese consumers
Ho, Han Chiang; Chiu, Candy Lim; Liu, Su-Ping; Lee, … - In: Journal of international consumer marketing 31 (2019) 3, pp. 203-224
Persistent link: https://www.econbiz.de/10012200729