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Digital natives : the engagement experience to online protection
Recalde, Monica; Gutiérrez-García, Elena - In: Young consumers : insight and ideas for responsible … 18 (2017) 2, pp. 159-179
Persistent link: https://www.econbiz.de/10011748480
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Segmentation based on media consumption : a better way to plan integrated marketing communications media
Schimmel, Kurt; Nicholls, Jeananne - In: The journal of applied business research 21 (2005) 2, pp. 23-36
Persistent link: https://www.econbiz.de/10003010157
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How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei; Chan, Kara; Wang, Yan; Li, Yupeng; Prieler, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
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Countering reactance in crisis communication : incorporating positive emotions via social media
Xu, Jie; Wu, Yiye - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 352-369
Persistent link: https://www.econbiz.de/10012229560
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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Consumer responses to brand communications involving COVID-19
Hesse, Andreas; Niederle, Franziska; Schön, Laura; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
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Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju; Kim, Jihye - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
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Impact of machine and interpersonal virtual experience combinations on sense of virtual community : the moderating roles of optimum stimulation level and motives for reading custom...
Keng, Ching-Jui; Pao, Chien-Hua; Ting, Hui-Ying; Chang, … - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 34-55
Persistent link: https://www.econbiz.de/10010526394
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Customer Emotion Capturing during Experiencing of Virtual Engineering Products in Virtual Reality
Katicic, Jurica - 2013
The reliable capturing of customer emotional feedback during the early phases of product development is becoming more important for the market success of future products. This paper presents a study which compares three different methods of emotion capturing in a Virtual Reality environment:...
Persistent link: https://www.econbiz.de/10013085443
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A review of studies on virtual layout and atmospherics : potential applications to the fashion industry
Roberts, Jenniefer; Grassi, Alessia - In: The international review of retail, distribution and … 31 (2021) 4, pp. 432-456
Persistent link: https://www.econbiz.de/10012609704