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The ethnographer's apprentice: trying consumer culture from the outside in
Sherry, John F. - In: Journal of business ethics : JOBE 80 (2008) 1, pp. 85-95
Persistent link: https://www.econbiz.de/10003732702
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
Neve, Geert de (ed.) - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10003764852
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Building brand community
McAlexander, James H.; Schouten, John W.; Koenig, Harold F. - 2009
Persistent link: https://www.econbiz.de/10003784670
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Tribal aspects of postmodern consumption research : the case of French in-line roller skaters
Cova, Bernard; Cova, Véronique - 2009
Persistent link: https://www.econbiz.de/10003784800
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Out of the closet and out on the street! : gay men and their brand relationships
Kates, Steven M. - 2009
Persistent link: https://www.econbiz.de/10003784801
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Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de - 2009
Persistent link: https://www.econbiz.de/10003785265
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Brands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2009
Persistent link: https://www.econbiz.de/10003785269
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Introduction: revealing the hidden hands of global market exchange
Neve, Geert de; Luetchford, Peter; Pratt, Jeffrey - In: Hidden hands in the market : ethnographies of fair …, (pp. 1-30). 2008
Persistent link: https://www.econbiz.de/10003866933
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Think locally, act globally : the political economy of ethical consumption
Carrier, James G. - In: Hidden hands in the market : ethnographies of fair …, (pp. 31-51). 2008
Persistent link: https://www.econbiz.de/10003866935
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Food values : the local and the authentic
Pratt, Jeffrey - In: Hidden hands in the market : ethnographies of fair …, (pp. 53-70). 2008
Persistent link: https://www.econbiz.de/10003866937