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Customers' perceptions towards adoption of e-banking in Pakistan

Shahbaz Shabbir, Muhammad; Kaleem, Ahmad; Kirmani, Shabana - In: International journal of economics and business research 3 (2011) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10008933054

The influence of identity on international consumer behaviour in transitional settings: a case study of the Bosnian-Herzegovinian banking market

Kaufmann, Hans Rüdiger; Zagorac, Zorica; Sanchez … - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 241-253

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Factors affecting WiFi use intention : the context of Cyprus

Ktoridou, Despo; Kaufmann, Hans Rüdiger; Liassides, … - In: Advanced technologies management for retailing : …, (pp. 306-327). 2011

Persistent link: https://www.econbiz.de/10009376159

Always-on mobile phone behaviour impulsive and postmodern consumers

Altintas, M. Hakan; Gursakal, Necmi; Kaufmann, Hans Rüdiger - In: International journal of technology marketing : IJTMkt 5 (2010) 4, pp. 328-344

Persistent link: https://www.econbiz.de/10009154585

Creating value for customers through engagement and participation in brand communities

Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132

Persistent link: https://www.econbiz.de/10011316447

The increasing dynamics between consumers, social groups and brands

Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: Qualitative market research : an international journal 15 (2012) 4, pp. 404-419

Persistent link: https://www.econbiz.de/10009659820

Explaining love of wine brands

Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343

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Research and managerial implications

Kaufmann, Hans Rüdiger; Orphanidou, Yianna; Casarin, … - In: Consumption culture in Europe : insight into the …, (pp. 333-347). 2013

Persistent link: https://www.econbiz.de/10009720260

Analysing different consumption practices among different settings

Kaufmann, Hans Rüdiger; Orphanidou, Yianna; Tsangari, … - In: Consumption culture in Europe : insight into the …, (pp. 258-305). 2013

Persistent link: https://www.econbiz.de/10009720262

Handbook of research on consumerism in business and marketing : concepts and practices

Kaufmann, Hans Rüdiger (contributor); … - 2014

"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--

Persistent link: https://www.econbiz.de/10010353634