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Konsumentenverhalten
Consumer behaviour
30
Advertising
21
Werbung
20
Marketing management
18
Marketingmanagement
18
Internet marketing
17
Advertising effects
16
Online-Marketing
16
Theorie
16
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16
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16
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11
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11
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9
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9
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9
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7
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Auktion
6
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6
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1
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1
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1
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1
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English
30
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Heerde, Harald J. van
14
Mela, Carl F.
13
Bronnenberg, Bart J.
4
Neslin, Scott A.
3
Rooderkerk, Robert P.
3
Yao, Song
3
Bijmolt, Tammo H. A.
2
Chen, Yuxin
2
Chiang, Jeongwen
2
Datta, Hannes
2
Dinner, Isaac M.
2
Du, Rex Yuxing
2
Erdem, Tulin
2
Gupta, Sachin
2
Kamakura, Wagner A.
2
Pauwels, Koen
2
Shachar, Ron
2
Wittink, Dick R.
2
van Heerde, Harald J.
2
Ailawadi, Kusum L.
1
Albuquerque, Paulo
1
Ataman, M. Berk
1
Bijmolt, Tammo H.A
1
Bruggen, Gerrit H. van
1
Bruno, Hernan
1
Cleeren, Kathleen
1
Danaher, Peter J.
1
Dekimpe, Marnik G.
1
Dubé, Jean Pierre
1
Dubé, Jean-Pierre
1
Feinberg, Fred M.
1
Foubert, Bram
1
Gijsbrechst, Els
1
Gijsbrechts, Els
1
Gilboa, Itzhak
1
Gokgoz, Zeynep Aydin
1
Gupta, Sunil
1
Hutchinson, J. Wesley
1
Kim, Byeong Jun
1
Kim, Jun B.
1
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Journal of marketing research : JMR
7
Foundations and trends in marketing : FTMKT
2
Journal of marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Report / Marketing Science Institute
2
European Sport management quarterly : ESMQ
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Report / Marketing Science Institute / Marketing Science Institute
1
UNSW Business School Research Paper
1
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ECONIS (ZBW)
30
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1
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
Saved in:
2
Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
-
2009
Persistent link: https://www.econbiz.de/10003928447
Saved in:
3
Price war : what is it good for? ; store visit and basket size response to the price war in Dutch grocery retailing
Heerde, Harald J. van
;
Gijsbrechst, Els
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 87-112
Persistent link: https://www.econbiz.de/10003605802
Saved in:
4
Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van
;
Gijsbrechts, Els
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
Saved in:
5
The challenge of retaining customers acquired with free trials
Datta, Hannes
;
Foubert, Bram
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
Saved in:
6
Optimizing retail assortments
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
Saved in:
7
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
8
Incorporating context effects into a choice model
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 767-780
Persistent link: https://www.econbiz.de/10009272370
Saved in:
9
The brand switching fraction of promotion effects : unit sales versus elasticity decompositions
Heerde, Harald J. van
;
Gupta, Sachin
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001716127
Saved in:
10
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
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