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An initial investigation of integrating innovation diffusion models for drawing first-time visitors
Doong, Her-sen; Law, Rob; Wang, Hui-chih - In: Journal of travel and tourism marketing 26 (2009) 1, pp. 19-29
Persistent link: https://www.econbiz.de/10003820465
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Consumers' intentions to remain loyal to online reputation systems
Wang, Hui-chih; Doong, Her-sen; Foxall, Gordon R. - In: Psychology & marketing 27 (2010) 9, pp. 887-897
Persistent link: https://www.econbiz.de/10008652668
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Online customers' cognitive differences and their impact on the success of recommendation agents
Wang, Hui-chih; Doong, Her-sen - In: Information & management : the internat. journal of … 47 (2010) 2, pp. 109-114
Persistent link: https://www.econbiz.de/10003962590
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Do males and females differ in how they perceive and elaborate on agent-based recommendations in Internet-based selling?
Doong, Her-sen; Wang, Hui-chih - In: Electronic commerce research and applications 10 (2011) 1/6, pp. 595-604
Persistent link: https://www.econbiz.de/10009565047
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Promoting a heritage product to domestic youth markets : should it be localized?
Suci, Afred; Wang, Hui-Chih; Doong, Her-Sen - In: International journal of emerging markets 18 (2023) 12, pp. 6015-6036
Persistent link: https://www.econbiz.de/10014462130
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Relax your fear : the role of autonomous sensory meridian response (ASMR) in green advertising
Suci, Afred; Wang, Hui-Chih; Doong, Her-Sen - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014371794
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Can whimsically cute packaging overcome young consumer product unfamiliarity?
Suci, Afred; Wang, Hui-Chih - In: Marketing intelligence & planning 41 (2023) 5, pp. 574-592
Persistent link: https://www.econbiz.de/10014313060