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Psychological distance and perceived consumer effectiveness in a cause-related marketing context
Wiebe, Jeff; Basil, Debra Z.; Runté, Mary - In: International review on public and non-profit marketing 14 (2017) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10011916368
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Reflections on ultra-fine dining experiences
Basil, Michael; Basil, Debra Z. - In: Memorable customer experiences : a research anthology, (pp. 135-147). 2009
Persistent link: https://www.econbiz.de/10003902744
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Guilt and giving : a process model of empathy and efficacy
Basil, Debra Z.; Ridgway, Nancy M.; Basil, Michael D. - In: Psychology & marketing 25 (2008) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10003735793
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Socially conscious consumer behavior : the role of ethical self-identity and priming
Hanel, Vanessa; Basil, Debra Z. - In: International review on public and non-profit marketing 20 (2023) 2, pp. 427-445
Persistent link: https://www.econbiz.de/10014383320
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A comparison of consumers and dieticians : nutrition focus, food choice, and mental accounting
Basil, Michael D.; Basil, Debra Z.; Deshpande, Sameer - In: Journal of nonprofit & public sector marketing 21 (2009) 3, pp. 283-297
Persistent link: https://www.econbiz.de/10003893355