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Using the right emotion to promote the right product to the right person
Faseur, Tine (contributor); Geuens, Maggie (contributor) - 2008
Persistent link: https://www.econbiz.de/10003649159
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The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen; Faseur, Tine; Geuens, Maggie - 2010
Persistent link: https://www.econbiz.de/10008821774
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The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003332091
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Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène; Pelsmacker, Patrick de; … - In: Journal of business and psychology 25 (2010) 1, pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
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The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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Implicit attitudes toward green consumer behavior
Vantomme, Delphine; Geuens, Maggie; De Houwer, Jan; … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
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The Influence of Ad-Evoked Feelings on Brand Evaluations : Empirical Generalizations from Consumer Responses to More than 1,000 TV Commercials
Pham, Michel Tuan; Geuens, Maggie; De Pelsmacker, Patrick - 2013
It has been observed that ad-evoked feelings exert a positive influence on brand attitudes. To investigate the empirical generalizability of this phenomenon, we analyzed the responses of 1,576 consumers to 1,070 TV commercials from more than 150 different product categories. The findings suggest...
Persistent link: https://www.econbiz.de/10014158610
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What are your customers looking for?
Pelsmacker, Patrick de - 1992
Persistent link: https://www.econbiz.de/10000879721
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Smells like me : personality and perfume choice
Janssens, Wim; Pelsmacker, Patrick de - In: International journal of market research : JMRS ; the … 51 (2009) 4, pp. 465-480
Persistent link: https://www.econbiz.de/10003863678
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How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim; Pelsmacker, Patrick de - In: International advertising and communication : current …, (pp. 257-278). 2006
Persistent link: https://www.econbiz.de/10003378131