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Brand personality appeal : conceptualization and empirical validation
Freling, Traci H.; Crosno, Jody L.; Henard, David H. - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 392-406
Persistent link: https://www.econbiz.de/10009295487
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When not to accentuate the positive: Re-examining valence effects in attribute framing
Freling, Traci H.; Vincent, Leslie H.; Henard, David H. - In: Organizational behavior and human decision processes : … 124 (2014) 2, pp. 95-109
Persistent link: https://www.econbiz.de/10010402089
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Does brand social power mean market might? : exploring the influence of brand social power on brand evaluations
Crosno, Jody L.; Freling, Traci H.; Skinner, Steven J. - In: Psychology & marketing 26 (2009) 2, pp. 91-121
Persistent link: https://www.econbiz.de/10003812255
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The effect of sales promotion on post-promotion brand preference : a meta-analysis
DelVecchio, Devon; Henard, David H.; Freling, Tracy H. - 2009
Persistent link: https://www.econbiz.de/10003836357
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Reputation for product innovation : its impact on consumers
Henard, David H.; Dacin, Peter A. - In: The journal of product innovation management : an … 27 (2010) 3, pp. 321-335
Persistent link: https://www.econbiz.de/10003972204
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Trust in the development of new channels in the music industry
Crosno, Jody L.; Nygaard, Arne; Dahlstrom, Robert - In: Journal of retailing and consumer services 14 (2007) 3, pp. 216-223
Persistent link: https://www.econbiz.de/10003458654