Similar Search Results

Sunaga, Tsutomu; Meng, Yan; Zhuang, Xuhong - In: Journal of business research : JBR 121 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012417308

Melzner, Johann; Raghubir, Priya - In: Journal of marketing research 60 (2023) 5, pp. 932-949

Persistent link: https://www.econbiz.de/10014384292

Puligadda, Sanjay; VanBergen, Noah - In: Journal of business research : JBR 156 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10013534258

Gustafsson, Clara - In: The journal of brand management : an international journal 22 (2015) 1, pp. 20-37

Persistent link: https://www.econbiz.de/10011288626

Lunardo, Renaud; Gergaud, Olivier; Livat, Florine - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 685-712

Persistent link: https://www.econbiz.de/10011325768

Valsesia, Francesca; Nunes, Joseph C.; Ordanini, Andrea - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 897-914

Persistent link: https://www.econbiz.de/10011489858

Dantas, Danilo C.; Colbert, François - In: International journal of arts management 18 (2016) 3, pp. 79-85

Persistent link: https://www.econbiz.de/10011497300

Eckhardt, Giana M.; Bradshaw, Alan - In: Marketing theory 14 (2014) 2, pp. 167-183

Persistent link: https://www.econbiz.de/10010462054

Cova, Bernard; Barès, Franck; Nemani, Anicet - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 887-913

Persistent link: https://www.econbiz.de/10012607862

Huang, Xun Irene; Labroo, Aparna A. - In: Journal of marketing 84 (2019) 6, pp. 130-143

Persistent link: https://www.econbiz.de/10012309682