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Konsumentenverhalten
Fluency
27
Consumer behaviour
21
fluency
21
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Experiment
4
Investor recognition
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Advertising effects
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Brand
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Cognition
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complessità
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extensive reading (ER)
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graded readers
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motivation
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pleasure reading
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2
Attitudes
2
Behavioral economics
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Behavioural finance
2
Beziehungsmarketing
2
Brand names
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Choice satisfaction
2
Cognitive effort
2
Confidence
2
Corporate Social Responsibility
2
Corporate culture
2
Corporate social responsibility
2
Decision making
2
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Pogacar, Ruth
2
Bart, Yakov
1
Bell, Raoul
1
Bellis, Emanuel de
1
Bless, Herbert
1
Buchner, Axel
1
Carnevale, Marina
1
Carpenter, Thomas P.
1
Cornil, Yann
1
Crouch, Roberta C.
1
DeMotta, Yoshiko
1
Donthu, Naveen
1
Duhachek, Adam
1
Eroglu, Sevgin
1
Greifeneder, Rainer
1
Grewal, Dhruv
1
Grolleau, Gilles
1
Hadi, Rhonda
1
Hardesty, David M.
1
Hardisty, David J.
1
Herr, Paul M.
1
Herrmann, Andreas
1
Hildebrand, Christian
1
Hildebrand, Diogo
1
Imschloß, Monika
1
Ito, Kenichi
1
Kellaris, James J.
1
Kelting, Katie
1
Kim, Byung Cho
1
Kohli, Chrianjeev
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Kouril, Michal
1
Kuehnl, Christina
1
Livat, Florine
1
Luna, David
1
Luna-Nevarez, Cuauhtemoc
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Lunardo, Renaud
1
McGovern, Enda F.
1
McShane, Lindsay
1
Mead, James A.
1
Mosteller, Jill
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Journal of business research : JBR
3
Psychology & marketing
3
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
International journal of entrepreneurship and small business
1
Journal of behavioral decision making
1
Journal of business-to-business marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing research
1
Journal of retailing and consumer services
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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ECONIS (ZBW)
21
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1
Easy, breezy, risky : lay investors fail to diversify because correlated assets feel more fluent and less risky
Cornil, Yann
;
Hardisty, David J.
;
Bart, Yakov
- In:
Organizational behavior and human decision processes : …
153
(
2019
),
pp. 103-117
Persistent link: https://www.econbiz.de/10012103216
Saved in:
2
Disfluent vs. fluent price offers : paradoxical role of processing disfluency
Motyka, Scott
;
Suri, Rajneesh
;
Grewal, Dhruv
;
Kohli, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 627-638
Persistent link: https://www.econbiz.de/10011552527
Saved in:
3
The effect of disfluency on consumer perceptions of information security
Park, Yong-Wan
;
Herr, Paul M.
;
Kim, Byung Cho
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 525-535
Persistent link: https://www.econbiz.de/10011537279
Saved in:
4
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
5
Don't ignore the floor : exploring multisensory atmospheric congruence between music and flooring in a retail environment
Imschloß, Monika
;
Kuehnl, Christina
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 931-945
Persistent link: https://www.econbiz.de/10011759124
Saved in:
6
Consumer responses to corporate social responsibility (CSR) contribution type
Hildebrand, Diogo
;
DeMotta, Yoshiko
;
Sen, Sankar
; …
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 738-758
Persistent link: https://www.econbiz.de/10011780549
Saved in:
7
Price font disfluency : anchoring effects on future price expectations
Mead, James A.
;
Hardesty, David M.
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011833486
Saved in:
8
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
9
Positive effects of disruptive advertising on consumer preferences
Bell, Raoul
;
Buchner, Axel
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011844888
Saved in:
10
How the sound frequency of background music influences consumers' perceptions and decision making
Sunaga, Tsutomu
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 253-267
Persistent link: https://www.econbiz.de/10011970151
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