Don't ignore the floor : exploring multisensory atmospheric congruence between music and flooring in a retail environment
Year of publication: |
October 2017
|
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Authors: | Imschloß, Monika ; Kuehnl, Christina |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 10, p. 931-945
|
Subject: | flooring | fluency | multisensory atmospheric congruence | retail store design | store atmosphere | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Einzelhandel | Retail trade |
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