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Konsumentenverhalten
Consumer behaviour
73
Theorie
38
Theory
37
USA
29
United States
29
Brand
19
Markenartikel
19
Marktforschung
17
Einzelhandel
16
Marketing management
16
Marketingmanagement
16
Retail trade
16
Conjoint analysis
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15
Pricing strategy
15
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14
Markenführung
14
Advertising
13
Competition
13
India
13
Indien
13
Market research
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Werbung
13
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12
Innovation
12
Internet marketing
12
Marketing
12
Online-Marketing
12
Relationship marketing
12
Wettbewerb
12
Advertising effects
11
Arzneimittel
11
Pharmaceuticals
11
Werbewirkung
11
Distribution channel
10
Food retailing
10
Lebensmitteleinzelhandel
10
Vertriebsweg
10
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4
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2
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2
Collection of articles of several authors
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Graue Literatur
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English
73
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Chintagunta, Pradeep K.
53
Rao, Vithala R.
20
Chu, Junhong
7
Dhar, Sanjay K.
5
Sriram, S.
5
Cebollada, Javier
4
Goli, Ali
4
Sattler, Henrik
4
Zhu, Ting
4
Kim, Minki
3
Manchanda, Puneet
3
Nair, Harikesh
3
Ozturk, O. Cem
3
Rossi, Federico
3
Chung, Jaihak
2
Dubé, Jean-Pierre
2
Jindal, Pranav
2
Kim, Yewon
2
Liu, Hongju
2
Mummalaneni, Simha
2
Nam, Sungjoon
2
Narayan, Vishal
2
Pareek, Bhuvanesh
2
Park, Joonwook
2
Umashankar, Nita
2
Venkataraman, Sriram
2
Yu, Yu
2
Agarwal, Manoj K.
1
Agarwal, Manoj Kumar
1
Andrews, Rick
1
Arce-Urriza, Marta
1
Bacon, Lynd D.
1
Bayus, Barry L.
1
Biswas, Shirsho
1
Bonfrer, Andre
1
Bonfrer, André
1
Briesch, Richard A.
1
Bruno, Hernan A.
1
Carroll, J.
1
Cebollada-Calvo, José-Javier
1
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Edward Elgar Publishing
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Marketing science
4
Chicago Booth School of Business Research Paper
3
Conjoint measurement : methods and applications
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of marketing research : JMR
2
Chicago Booth Research Paper 11-11
1
Conjoint measurement : methods and applications ; with 91 tables
1
Cornell agricultural economics staff paper
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Edward Elgar E-Book Archive
1
Fundamentals of marketing research ; Vol. 1
1
Johnson School Research Paper Series
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research
1
Journal of retailing
1
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series
1
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-008
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Quantitative marketing and economics : QME
1
Research paper series / Stanford Graduate School of Business
1
Review of industrial organization : RIO
1
Ross School of Business working paper series
1
Stanford Graduate School of Business Research Paper
1
Strategic management journal
1
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ECONIS (ZBW)
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1
Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Rao, Vithala R.
- In:
Cross-functional innovation management : perspectives …
,
(pp. 175-190)
.
2004
Persistent link: https://www.econbiz.de/10002504222
Saved in:
2
Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 47-66)
.
2003
Persistent link: https://www.econbiz.de/10001997462
Saved in:
3
Understanding consumer preferences for complex products : a web-based method
Park, Young-Hoon
;
Ding, Min
;
Rao, Vithala R.
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10003605795
Saved in:
4
Handbook of pricing research in marketing
Rao, Vithala R.
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003707380
Saved in:
5
Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 31-46)
.
2007
Persistent link: https://www.econbiz.de/10003544570
Saved in:
6
How peer influence affects attribute preferences : a Bayesian updating mechanism
Narayan, Vishal
;
Rao, Vithala R.
;
Saunders, Carolyne
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 368-384
Persistent link: https://www.econbiz.de/10009006822
Saved in:
7
Choosing the right target : relative preferences for resource similarity and complementarity in acquisition choice
Yu, Yu
;
Umashankar, Nita
;
Rao, Vithala R.
- In:
Strategic management journal
37
(
2016
)
8
,
pp. 1808-1825
Persistent link: https://www.econbiz.de/10011563944
Saved in:
8
A general consumer preference model for experience products : application to internet recommendation services
Chung, Jaihak
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10009563680
Saved in:
9
Early adoption of modern grocery retail in an emerging market : evidence from India
Narayan, Vishal
;
Rao, Vithala R.
;
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 825-842
Persistent link: https://www.econbiz.de/10011410007
Saved in:
10
Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 47-66)
.
2001
Persistent link: https://www.econbiz.de/10001690252
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