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Mass customization vs. mass production: variety and price competition

Alptekinoğlu, Aydın; Corbett, Charles J. - In: Manufacturing & service operations management : M & SOM 10 (2008) 2, pp. 204-217

Persistent link: https://www.econbiz.de/10003733716

Mass Customization Versus Mass Production : Variety and Price Competition

Alptekinoglu, Aydin; Corbett, Charles J. - 2007

We study competition between two multi-product firms with distinct production technologies in a market where customers have heterogeneous preferences on a single taste attribute. The mass customizer (MC) has a perfectly flexible production technology, thus can offer any variety within a product...

Persistent link: https://www.econbiz.de/10014026930

Optimal pricing of two successive-generation products with trade-in options under uncertainty

Yin, Rui; Li, Hongmin; Tang, Christopher S. - In: Decision sciences : DS 46 (2015) 3, pp. 565-595

Persistent link: https://www.econbiz.de/10011476313

Selling innovative products to anxious consumers

Huang, Yufei; Gokpinar, Bilal; Tang, Christopher S.; … - In: Channel strategies and marketing mix in a connected world, (pp. 29-46). 2020

Persistent link: https://www.econbiz.de/10012146855

Using contingent markdown with reservation to profit from strategic consumer behavior

Surasvadi, Navaporn; Tang, Christopher S.; Vulcano, Gustavo - In: Production and operations management : an international … 26 (2017) 12, pp. 2226-2246

Persistent link: https://www.econbiz.de/10011801476

Selling innovative products in the presence of externalities

Huang, Yufei; Gokpinar, Bilal; Tang, Christopher S.; … - In: Production and operations management : the flagship … 27 (2018) 7, pp. 1236-1250

Persistent link: https://www.econbiz.de/10011969980

Optimal markdown pricing : implications of inventory display formats in the presence of strategic customers

Yin, Rui; Aviv, Yossi; Pazgal, Amit I.; Tang, Christopher S. - In: Management science : journal of the Institute for … 55 (2009) 8, pp. 1391-1408

Persistent link: https://www.econbiz.de/10003885447

Optimal temporal customer purchasing decisions under trade-in programs with up-front fees

Yin, Rui; Tang, Christopher S. - In: Decision sciences : DS 45 (2014) 3, pp. 373-400

Persistent link: https://www.econbiz.de/10010396520

An analysis of advance booking discount programs between competing retailers

McCardle, Kevin F.; Rajaram, Kumar; Tang, Christopher S. - In: Supply chain optimization, (pp. 51-85). 2005

Persistent link: https://www.econbiz.de/10003332214

When should grocery stores adopt time-based pricing? : impact of competition and negative congestion externality

Tang, Christopher S.; Yoo, Onesun Steve; Zhan, Dongyuan - In: Production and operations management : the flagship … 32 (2023) 9, pp. 2805-2824

Persistent link: https://www.econbiz.de/10014369462