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Does greater online assortment pay? : an empirical study using matched online and catalog shoppers
Ma, Junzhao - In: Journal of retailing 92 (2016) 3, pp. 373-382
Persistent link: https://www.econbiz.de/10011566716
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Consumers' motives for visiting a food retailer's Facebook page
Ladhari, Riadh; Rioux, Magalie Christelle; Souiden, Nizar; … - In: Journal of retailing and consumer services 50 (2019), pp. 379-385
Persistent link: https://www.econbiz.de/10012114182
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Usage and recall of FMCG brands by rural consumers and relevant facts
Sekhar, Savanam Chandra; Padmaja, R. - In: Journal of economics and business research 21 (2015) 1, pp. 108-125
Persistent link: https://www.econbiz.de/10011313288
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Brand Awareness and Influencers in Purchase Decision of Rural Consumers : A study of FMCG in the Rural Markets of Gujarat (India)
Meghrajani, Dr. Indra - 2021
The Census of India 2011 shows the total population of 1.21 Billion (121 Crores), 0.833 Billion (83.3 Crores) are in rural areas. This creates many opportunities for marketers to promote and push their products in rural markets. In this study, an attempt is made to understand the brand knowledge...
Persistent link: https://www.econbiz.de/10013244218
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Food retail in the rural periphery using the example of germany : identifying success factors
Jürgens, Ulrich - In: Emotional, sensory, and social dimensions of consumer …, (pp. 270-298). 2020
Persistent link: https://www.econbiz.de/10012226213
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Globalisation, market and rural consumers
Misra, Suresh (ed.); Chadah, Sapna (ed.) - 2018
Persistent link: https://www.econbiz.de/10011994597
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China's growing consumer culture : implications for marketing strategy
Taylor, Robert - In: The globalisation of Chinese business : implications …, (pp. 205-225). 2014
Persistent link: https://www.econbiz.de/10012016694
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Factors influencing consumers' purchase intentions towards made-to-order tea drinks in China
Wang, Zixuan Ricky; Marjerison, Rob Kim - In: International journal of food and beverage … 4 (2019) 2, pp. 29-52
Persistent link: https://www.econbiz.de/10012117705
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Where did all the remittances go? : understanding the impact of remittances on consumption patterns in rural China
Zhu, Yu; Wu, Zhongmin; Peng, Liquan; Sheng, Laiyun - 2009
We focus on the impact of migrants’ remittances on consumption patterns in rural China, allowing for endogeneity of … the combination of the restrictive hukou (household registration) system and the rigid land tenure system in China …
Persistent link: https://www.econbiz.de/10003839366
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Precautionary motivation and consumption insurance : empirical analysis of household consumption behavior in rural China
Luo, Chuliang - In: Frontiers of economics in China : selected publications … 2 (2007) 1, pp. 137-150
Persistent link: https://www.econbiz.de/10003944595