The Indian retail industry was estimated at USD 520 Billion in 2013 and projected to grow at a rate of 13% and will have a market size of USD 950 billion by 2018 (E&Y, 2014). Retail sector has become competitive with the emergence of organized retail players. Currently retailers are focusing on...

Indian retail sector is witnessing a steady growth of private labels or store brands in food category. The study primarily looks into understanding the consumer preference for private labels or store brands in food category and the role of consumer and store factors in store brand purchase in...

Indian retail sector has become competitive with the emergence of organized retail players. Currently retailers are focusing on developing their own brands or private labels to enhance customer loyalty, to add diversity and for better margins. The study primarily looks into understanding the...