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An Examination into the Factors that Influence Consumers’ Perceptions of Value

Drayer, Joris - 2016

Recent trends in ticketing, such as dynamic ticket pricing, indicate a fundamental shift towards demand-based pricing strategies. As such, research is needed to understand the factors that may influence the price that consumers are willing to pay for tickets. Using the contingent valuation...

Persistent link: https://www.econbiz.de/10013006279

Why professional athletic organizations face elevated levels of resistance to pricing increases versus other entertainment and leisure organizations

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Factors influencing spectator sports consumption : NCAA women's college basketball

Trail, Galen T.; Kim, Yu Kyoum - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 60-82

Persistent link: https://www.econbiz.de/10009508900

Consumer misbehavior : aggressive behavior by sports fans

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Using identity work theory to understand the de-escalation of fandom : a study of former fans of National Hockey League teams

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Persistent link: https://www.econbiz.de/10011374556

Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale

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Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs

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Self-categorization process in sport : an examination of the "Linsanity" phenomenon in Taiwan

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Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball

Havard, Cody T.; Reams, Lamar; Gray, Dianna P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 116-132

Persistent link: https://www.econbiz.de/10010399901

Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions

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