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Can the customer's value co-creation behavior be measured? : validating a measurement scale based on the customer's perspective
Vega Vázquez, Manuela; Revilla Camacho, Maria Angeles; … - In: Revue Gestion 2000 : management & prospective 32 (2015) 2, pp. 33-47
Persistent link: https://www.econbiz.de/10011891105
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A new approach to validate customer satisfaction multi-item measures : the case of shopping goods
Bassi, Francesca - In: The international review of retail, distribution and … 28 (2018) 4, pp. 380-396
Persistent link: https://www.econbiz.de/10011962060
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Analysis of brand resonance measures to access, dimensionality, reliability and validity
Raut, Umesh Ramchandra; Brito, Pedro Quelhas; Pawar, … - In: Global business review 21 (2020) 1, pp. 162-175
Persistent link: https://www.econbiz.de/10012211015
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Cognition and affect in consumer decision making : conceptualization and validation of added constructs in modified instrument
Sofi, Shakeel Ahmad; Mir, Faizan Ashraf; Baba, Mubashir … - In: Future Business Journal 6 (2020) 31, pp. 1-20
evidence of scientific reliability and validity and nature of itemization in previous scales/papers has not been comprehensive … significantly tested the reliability and validity measures needed for impulsive buying scale that would largely facilitate different … convergent validity. Additionally, other reliability forms are on higher side which sustains the reliability of the scale. The …
Persistent link: https://www.econbiz.de/10012308603
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Conjoint analysis : the assumptions, applications, concerns, remedies and future research direction
Kulshreshtha, Kushagra; Sharma, Gunjan; Bajpai, Naval - In: International journal of quality & reliability management 40 (2023) 2, pp. 607-627
Persistent link: https://www.econbiz.de/10013535714
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A psychometric evaluation of the Arabic version of the consumers’ ethnocentric tendencies scale
Alhejji, Hussain; Mostafa, Mohamed M.; Queiri, Abdelbaset; … - In: Cogent business & management 11 (2024) 1, pp. 1-17
version of the translated CETSCALE was administered to 703 Saudi participants. Both the reliability and validity of the scale …
Persistent link: https://www.econbiz.de/10014519465
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A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
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Forecasting the purchase intention of IT product : key roles of trust and environmental consciousness for IT firms
Lin, Chieh-Peng; Tsai, Yuan Hui; Chiu, Chou-Kang; Liu, … - In: Technological forecasting & social change : an … 99 (2015), pp. 148-155
Persistent link: https://www.econbiz.de/10011524276
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Variety seeking by wine consumers in the southern states of the US
Olsen, Janeen E.; Atkin, Tom; Thach, Liz; Cuellar, Steve S. - In: International journal of wine business research : IJWBR 27 (2015) 4, pp. 260-280
Persistent link: https://www.econbiz.de/10011524617
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Seriously pink : a cross-cultural examination of the perceived image of rosé wine
Velikova, Natalia; Charters, Steve; Bouzdine-Chameeva, … - In: International journal of wine business research : IJWBR 27 (2015) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10011524621