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The effects of consumers' perceived risk and benefit on attitude and behavioral intention : a study of street food
Choi, Joowon; Lee, Aejoo; Ok, Chihyung - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 222-237
Persistent link: https://www.econbiz.de/10009775420
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The antecedents and consequence of consumer attitudes toward restaurant brands : a comparative study between casual and fine dining restaurants
Hwang, Jinsoo; Ok, Chihyung - In: International journal of hospitality management 32 (2013), pp. 121-131
Persistent link: https://www.econbiz.de/10009717659
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A percentage-off discount versus free surcharge : the impact of promotion type on hotel consumers' responses
Lim, SangGon; Ok, Chihyung - In: Tourism management : research, policies, practice 91 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013271595
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Determinants of hotel guests' service experiences : an examination of differences between lifestyle and traditional hotels
Baek, Jooa; Choe, Yeongbae; Ok, Chihyung - In: Journal of hospitality marketing & management 29 (2020) 1, pp. 88-105
Persistent link: https://www.econbiz.de/10012256119
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The power of design : how does design affect consumers’ online hotel booking?
Baek, Jooa; Ok, Chihyung - In: International journal of hospitality management 65 (2017), pp. 1-10
Persistent link: https://www.econbiz.de/10011738779
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Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty : an empirical analysis of coffeehouse brands
Choi, Young Gin; Ok, Chihyung; Hyun, Sunghyup Sean - In: International journal of contemporary hospitality management 29 (2017) 4, pp. 1185-1202
Persistent link: https://www.econbiz.de/10011708009
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Peer-to-peer dining : a motivation study
Lin, Pearl, M. C.; Ok, Chihyung; Au, Wai Ching - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 8, pp. 1596-1621
Persistent link: https://www.econbiz.de/10013387422
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Gift card types and willingness to spend more
Lim, SangGon; Ok, Chihyung - In: The journal of services marketing 36 (2022) 5, pp. 710-724
Persistent link: https://www.econbiz.de/10013407592
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Outcomes of relational benefits : restaurant customers' perspective
Han, Heesup; Kim, Wansoo - In: Journal of travel and tourism marketing 26 (2009) 8, pp. 820-835
Persistent link: https://www.econbiz.de/10003952670
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Overseas travelers' decision formation for airport-shopping behavior
Han, Heesup; Kim, Wansoo; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 985-1003
Persistent link: https://www.econbiz.de/10010469194