Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty : an empirical analysis of coffeehouse brands
Year of publication: |
2017
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Authors: | Choi, Young Gin ; Ok, Chihyung ; Hyun, Sunghyup Sean |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 4, p. 1185-1202
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Subject: | Brand loyalty | Brand personality | Brand experience | Brand prestige | Brand relationship quality | Coffeehouse | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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