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Konsumentenverhalten
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Han, Heesup
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Huber, Frank
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Rather, Raouf Ahmad
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Klaus, Philipp
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Prentice, Catherine
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Usman, Osly
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Ahn, Jiseon
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Grewal, Dhruv
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Schramm-Klein, Hanna
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Das, Gopal
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Gil Saura, Irene
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Gustafsson, Anders
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Herrmann, Andreas
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McDonald, Heath
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Wangenheim, Florian von
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Balaji, M. S.
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Blut, Markus
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Foscht, Thomas
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Hyun, Sunghyup Sean
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Japutra, Arnold
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Quach, Sara
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Sesé, F. Javier
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Walsh, Gianfranco
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Evanschitzky, Heiner
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Akademie für Technikfolgenabschätzung in Baden-Württemberg
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Journal of retailing and consumer services
489
Journal of business research : JBR
380
International journal of hospitality management
180
The journal of services marketing
121
The journal of product & brand management
99
Journal of the Academy of Marketing Science
86
The journal of brand management : an international journal
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Psychology & marketing
82
Journal of hospitality marketing & management
76
Cogent business & management
75
Journal of retailing
73
Asia Pacific journal of marketing and logistics
72
International journal of contemporary hospitality management
72
Journal of travel and tourism marketing
72
Journal of strategic marketing
71
The service industries journal
68
Marketing intelligence & planning
62
Journal of service management
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
International journal of internet marketing and advertising : IJIMA
59
The international review of retail, distribution and consumer research
58
International journal of retail & distribution management
57
International journal of electronic marketing and retailing : IJEMR
55
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
European journal of marketing : EJM
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Tourism management : research, policies, practice
54
Journal of marketing
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
52
Services marketing quarterly
51
Journal of service research : JSR
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Journal of internet commerce
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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SpringerLink / Bücher
45
The international journal of bank marketing : IJBM
45
International journal of retail and distribution management
44
Service business
41
International journal of business information systems : IJBIS
40
International journal of consumer studies
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ECONIS (ZBW)
10,406
EconStor
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USB Cologne (EcoSocSci)
2
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1
Differences of customer purchase behavior toward organic rice in Indonesia and Taiwan
Moslehpour, Massoud
;
Kien, Pham Van
;
Danyfisla, Ilham
- In:
International journal of quality and service sciences
6
(
2014
)
4
,
pp. 348-368
Persistent link: https://www.econbiz.de/10010469090
Saved in:
2
What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice
;
Bijmolt, Tammo H. A.
;
Bellini, Silvia
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
Saved in:
3
Short-term impact of item-based loyalty program on customer purchase behaviors
Wu, Bo
;
Sun, Yi
;
Yada, Katsutoshi
- In:
The review of socionetwork strategies
14
(
2020
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10012306090
Saved in:
4
Does big data mean big knowledge? Integration of big data analysis and conceptual model for social commerce research
Tian, Xuemei
;
Liu, Libo
- In:
Electronic commerce research
17
(
2017
)
1
,
pp. 169-183
Persistent link: https://www.econbiz.de/10011699151
Saved in:
5
When offline stores reduce online returns
Hirche, Christian F.
;
Bijmolt, Tammo H. A.
;
Gijsenberg, …
-
2021
Persistent link: https://www.econbiz.de/10012522241
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6
Estimating individual promotional campaign impacts through Bayesian inference
Becker, Keith
;
Sprigg, Jim
;
Cosmas, Alex
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 541-552
Persistent link: https://www.econbiz.de/10010459720
Saved in:
7
Customer relationship management and marketing effectiveness : a comparative consumer study
Wali, Andy Fred
- In:
Paradigm : the journal of Institute of Management Technology
22
(
2018
)
2
,
pp. 101-124
Persistent link: https://www.econbiz.de/10012161088
Saved in:
8
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
9
Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas
;
Pillai, Prashant S.
;
Qadir, Abdul
; …
- In:
International journal of e-business research : an …
9
(
2013
)
3
,
pp. 38-59
Persistent link: https://www.econbiz.de/10010196187
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10
The impact of crowdsourcing and user-driven innovation on R&D departments' innovation activity : application of multivariate correspondence analysis
Szopik-Depczyńska, Katarzyna
;
Dembińska, Izabela
; …
- In:
Equilibrium : quarterly journal of economics and …
19
(
2024
)
1
,
pp. 171-206
Persistent link: https://www.econbiz.de/10014520451
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