Despite the widespread adoption of search and recommendation technologies on the Internet, empirical research that examines the effect of these technologies is scarce. How do online consumers use these technologies? Does consumers’ technology usage have an effect on the sales to them or their...

In the recent past, several studies have empirically compared the effectiveness of two or more online marketing channels in influencing consumer behavior. While some of these studies have found that the effectiveness tends to vary across channels, at a conceptual level, there is no clear...