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Marketing
31,287
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6,933
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935
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837
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728
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728
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699
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Wiedmann, Klaus-Peter
11
Sheth, Jagdish N.
9
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7
Lim, Weng Marc
6
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6
Rutschmann, Marc
6
Sandıkçı, Özlem
6
Schiffman, Leon G.
6
Alserhan, Baker Ahmad
5
Belk, Russell W.
5
Bosah, Genevieve
5
Brooksworth, Frederica
5
Foxall, Gordon R.
5
Halfmann, Marion
5
Hennigs, Nadine
5
Kanuk, Leslie Lazar
5
Mogaji, Emmanuel
5
Olson, Jerry C.
5
Bronnenberg, Bart J.
4
Colbert, François
4
Dholakia, Nikhilesh
4
East, Robert
4
Eckhardt, Giana M.
4
El-Bassiouny, Noha
4
Eliaz, Kfir
4
Gbadamosi, Ayantunji
4
Helm, Roland
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Holbrook, Morris B.
4
Hruschka, Harald
4
Jafari, Aliakbar
4
Kostelijk, Erik
4
Kuß, Alfred
4
Peter, Jerome Paul
4
Sabel, Hermann
4
Schneider, Willy
4
Spiegler, Ran
4
Tadajewski, Mark
4
Tomczak, Torsten
4
Trommsdorff, Volker
4
Warlop, Luk
4
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Springer Fachmedien Wiesbaden
8
Edward Elgar Publishing
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3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Weltwirtschaftsforum
2
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1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
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1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
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1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Berliner Wissenschafts-Verlag
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
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1
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1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Europäische Kommission / Statistisches Amt
1
Fachhochschule Reutlingen / European School of Business
1
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Journal of business research : JBR
32
SpringerLink / Bücher
27
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Gabler Edition Wissenschaft
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Marketing theory
12
Springer eBook Collection
12
International journal of islamic marketing and branding
11
International journal of wine business research : IJWBR
11
Journal of marketing management : MM
11
Journal of Islamic marketing
10
Psychology & marketing
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Cogent business & management
8
European journal of marketing : EJM
8
Premier reference source
8
Asia Pacific journal of marketing and logistics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing research : JMR
7
Journal of modelling in management
7
Journal of retailing and consumer services
7
Marketing intelligence & planning
7
Springer eBook Collection / Business and Economics
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Business horizons
6
Edward Elgar E-Book Archive
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of internet commerce
6
Schriftenreihe Studien zum Konsumentenverhalten
6
AMA educators' proceedings
5
Asia-Pacific journal of business administration
5
International journal of business and emerging markets : IJBEM
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
Journal of food products marketing
5
Journal of historical research in marketing
5
Journal of international consumer marketing
5
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ECONIS (ZBW)
1,663
EconStor
7
OLC EcoSci
3
RePEc
3
USB Cologne (EcoSocSci)
3
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Warsztaty doktoranckie '10 : zarządzanie, finanse, ekonomia
Harasim, Janina
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009577381
Saved in:
2
Käuferverhalten : eine marketingorientierte Einführung
Kuß, Alfred
;
Tomczak, Torsten
-
2004
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10002174539
Saved in:
3
Marketing
und Käuferverhalten
Schneider, Willy
-
2004
Persistent link: https://www.econbiz.de/10001825954
Saved in:
4
Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty
Guerra-Tamez, Cristobal Rodolfo
;
Dávila-Aguirre, Mario …
- In:
Journal of international food & agribusiness marketing
33
(
2021
)
5
,
pp. 487-517
Persistent link: https://www.econbiz.de/10012695112
Saved in:
5
Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima
;
Medeiros, Janine Fleith de
; …
- In:
International journal of business and globalisation : IJBG
17
(
2016
)
3
,
pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
Saved in:
6
Dynamik im
Marketing
: Umfeld, Strategie, Struktur, Kultur
Sabel, Hermann
;
Weiser, Christoph
-
2000
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014274177
Saved in:
7
An information processing theory of consumer choice
Bettman, James R.
-
1979
Persistent link: https://www.econbiz.de/10000048464
Saved in:
8
Consumer behavior
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
-
1987
-
3. ed
Persistent link: https://www.econbiz.de/10000724345
Saved in:
9
Consumer behavior and
marketing
action
Assael, Henry
-
1984
-
2. ed
Persistent link: https://www.econbiz.de/10000684485
Saved in:
10
Gesellschaftliche Verantwortung und Transparenz
Schrader, Ulf
-
2006
Persistent link: https://www.econbiz.de/10003759553
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