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Promotion on the internet : the impact on the consumer and its effects : selected examples
Marciszewska, Barbara; Szydłowska, Wiktoria - In: European research studies 26 (2023) 3, pp. 690-703
Persistent link: https://www.econbiz.de/10014382111
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Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 31 (2022) 3, pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
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Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)
Bacik, Radovan; Gavurova, Beata; Gburova, Jaroslava - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 40-48
Persistent link: https://www.econbiz.de/10013161735
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Ethical consumerism : a view from the food industry in Morocco
Hamelin, Nicolas; Harcar, Talha; Benhari, Yamina - In: Journal of food products marketing 19 (2013) 5, pp. 343-362
Persistent link: https://www.econbiz.de/10010226841
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Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard; Pennemann, Karin - In: European retail research 27 (2013) 2, pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
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Drawing negative inferences from a positive country-of-origin image : consumers’ use of COI and price levels to assess counterfeit drugs
Majid, Kashef A. - In: International marketing review 34 (2017) 2, pp. 293-310
Persistent link: https://www.econbiz.de/10011674243
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Advertising effects? : an elemental experiment
Pochun, Tej; Brennan, Linda; Parker, Lukas - In: Australasian marketing journal 26 (2018) 4, pp. 338-349
Persistent link: https://www.econbiz.de/10011965436
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The perceived image of nudity in digital advertisements
Daou, Lindos; Maksoud, Lea - In: Arab economic and business journal 15 (2023) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
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Visuals misleading consumers? : testing the visual superiority effect in advertising
Kim, Kyongseok; Kim, Hyang Sook - In: Journal of consumer marketing 39 (2022) 1, pp. 78-92
Persistent link: https://www.econbiz.de/10013165314
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Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003907890