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Meaning and function in the theory of consumer choice: dual selves in evolving networks
Herrmann-Pillath, Carsten - 2010
Building on the philosophy of Charles Sanders Peirce, recent advances in biosemiotics have resulted into a concise framework for the analysis of signs in living systems. This paper explores the potential for economics and shows how biosemiotics can integrate two different research agendas, each...
Persistent link: https://www.econbiz.de/10010303838
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Harnessing the power of the oh-so-social web
Bernoff, Josh; Li, Charlene - In: MIT sloan management review 49 (2007/08) 3, pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
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An empirical study of the effects of Guanxi investment on customer loyalty in Chinese market : a survey on customer winning-back management in hotel industries from Sichuan, Yunnan...
Tang, Xiaofei; Chou, Ting-Jui; Chen, Shuqing - In: Frontiers of business research in China : selected … 2 (2008) 1, pp. 98-115
Persistent link: https://www.econbiz.de/10003716131
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Flying ahead of the airplane
Taneja, Nawal K. - 2008
Persistent link: https://www.econbiz.de/10003725838
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Konsumkultur und Markenindustrie : ein Beitrag zum Problem der Unternehmensverantwortung
Hellmann, Kai-Uwe - In: Zur Verantwortung von Unternehmen und Konsumenten, (pp. 77-94). 2008
Persistent link: https://www.econbiz.de/10003739420
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Piraterie in Peer-to-Peer-Netzwerken
Becker, Jan U.; Clement, Michel; Schusser, Oliver W. - In: Ökonomie der Musikindustrie, (pp. 211-224). 2008
Persistent link: https://www.econbiz.de/10003777272
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Social Network Analysis : Erkenntnisse für die Markenpositionierung im Web
Rudolph, Thomas; Emrich, Oliver; Nagengast, Liane; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 6, pp. 11-16
Persistent link: https://www.econbiz.de/10003781211
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Warum sind einige Spielfilme erfolgreich, andere aber nicht : einige ökonomische Überlegungen
Haucap, Justus - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 3 (2006) 1, pp. 6-15
Persistent link: https://www.econbiz.de/10003322006
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Asymmetric information, word-of-mouth and social networks : from the market for lemons to efficiency
Navarro, Noemí (contributor) - 2006
Persistent link: https://www.econbiz.de/10003325856
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Leveraging customer networks
Van Den Bulte, Christophe; Wuyts, Stefan - In: The network challenge : strategy, profit, and risk in …, (pp. 243-258). 2009
Persistent link: https://www.econbiz.de/10003863987