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How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom; Childers, Courntey Carpenter; Reid, … - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
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But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong; Hoy, Mariea Grubbs - In: Health marketing quarterly 30 (2013) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
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Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.; Hoy, Mariea Grubbs - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
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How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.; Wojdynski, Bartosz W.; Hoy, Mariea … - In: International journal of advertising : the review of … 38 (2019) 3, pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
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Smart devices, smart decisions? : implications of parents' sharenting for children's online privacy : an investigation of mothers
Fox, Alexa K.; Hoy, Mariea Grubbs - In: Journal of public policy & marketing 38 (2019) 4, pp. 414-432
Persistent link: https://www.econbiz.de/10012534256