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Development and validation of a cross-nationally stable scale of consumer animosity
Hoffmann, Stefan; Mai, Robert; Smirnova, Maria - In: Journal of marketing theory and practice 19 (2011) 2, pp. 235-251
Persistent link: https://www.econbiz.de/10008989384
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State of the Art der Forschung zum Interkulturellen Konsumentenverhalten : eine Analyse der Literatur von 2005 bis 2010
Hoffmann, Stefan; Fischer, Sophia; Schwarz, Uta; Mai, Robert - In: Journal für Betriebswirtschaft : management review … 63 (2013) 1, pp. 45-86
Persistent link: https://www.econbiz.de/10009731219
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Carrotmob : a win-win-win approach to creating benefits for consumers, business and society at large
Hutter, Katharina; Hoffmann, Stefan; Mai, Robert - In: Business & society 55 (2016) 7, pp. 1059-1077
Persistent link: https://www.econbiz.de/10011560702
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The shifting range of optimal web site complexity
Mai, Robert; Hoffmann, Stefan; Schwarz, Uta; Niemand, Thomas - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 101-116
Persistent link: https://www.econbiz.de/10010399460
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How to combat the unhealthy : tasty intuition ; the influencing role of health consciousness
Mai, Robert; Hoffmann, Stefan - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 63-83
Persistent link: https://www.econbiz.de/10011293436
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When drivers become inhibitors of organic consumption : the need for a multistage view
Mai, Robert; Hoffmann, Stefan; Balderjahn, Ingo - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1151-1174
Persistent link: https://www.econbiz.de/10012659707
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The backfire effect of sustainable social cues : new evidence on social moral licensing
Lasarov, Wassili; Mai, Robert; Hoffmann, Stefan - In: Ecological economics : the transdisciplinary journal of … 195 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013253970
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Counter-arguing as barriers to environmentally motivated consumption reduction : a multi-country study
Lasarov, Wassili; Mai, Robert; García-de-Frutos, Nieves; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 281-305
Persistent link: https://www.econbiz.de/10012063329
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The influence of extrinsic product attributes on consumers' food decisions : review and network analysis of the marketing literature
Hoffmann, Nils Christian; Symmank, Claudia; Mai, Robert; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 9/10, pp. 888-915
Persistent link: https://www.econbiz.de/10012292961
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Under which conditions are consumers ready to boycott or buycott? : the roles of hedonism and simplicity
Hoffmann, Stefan; Balderjahn, Ingo; Seegebarth, Barbara; … - In: Ecological economics : the transdisciplinary journal of … 147 (2018), pp. 167-178
Persistent link: https://www.econbiz.de/10011989661