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Negative Emotionen älterer Konsumenten in der Kaufsituation

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Emotionen sind ein wichtiges Gebiet in der Marketingforschung, da sie in der Kaufsituation das Kundenverhalten bestimmen können. Emotionale Veränderungen aufgrund des Alterungsprozesses sind ein weiteres wichtiges Forschungsgebiet. Bis heute besteht bezüglich der Kombination dieser...

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What makes service employees and customers smile : antecedents and consequences of the employees' affective delivery in the service encounter

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Indulgence or self-control : a dual process model of the effect of incidental pride on indulgent choice

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Thinking, feeling, and giving : the effects of scope and valuation on consumer donations

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Consumer emotional intelligence and its effects on responses to transgressions

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