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Managing the consumer-based brand equity process : a cross-cultural perspective

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Decoding the complexity of the consumer-based brand equity process

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The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands

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Brands: just for consumers? : introduction to the special issue on B2B branding

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Antecedents of attitude and intention towards counterfeit symbolic and experiential products

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New forms of luxury consumption in the sharing economy

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