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The impact of rational, emotional, and physiological advertising images on purchase intention : how TV ads influence brand memory
Young, Charles; Gillespie, Brian; Otto, Christian - In: Journal of advertising research 59 (2019) 3, pp. 329-341
Persistent link: https://www.econbiz.de/10012118868
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Technical change and consumer learning in household production processes : the case of washing machines
Wörsdorfer, Julia Sophie - 2010
Persistent link: https://www.econbiz.de/10009162327
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The significance of the past: the impact of brand heritage upon brand trust in the sporting goods industry
Projahn, Sebastian - 2015
Persistent link: https://www.econbiz.de/10011309230
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Essays on motivational determinants of consumption growth
Kaus, Wolfhard - 2013
Persistent link: https://www.econbiz.de/10009745923
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Mitigating customer bias in intergroup service encounters
Brach, Simon - 2014
Persistent link: https://www.econbiz.de/10010423116
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Some economic consequences of human biology
Volland, Benjamin - 2013
It is largely undisputed within the social sciences that genes, which influence human motivation and behavior must have been subject to the forces of natural selection in the same manner as genes, which determine physical traits and characteristics. In contrast, much less agreement has been...
Persistent link: https://www.econbiz.de/10010207017
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The role of non-interactive other customers' influence in service environments
Albrecht, Arne Keno - 2017
Persistent link: https://www.econbiz.de/10011667018
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Consumption, social networking and collaboration on the Internet
Gaudeul, Alexia - 2018
Persistent link: https://www.econbiz.de/10011999946