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Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion

Aral, Sinan - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 217-223

Persistent link: https://www.econbiz.de/10009006860

Social advertising effectiveness across products : a large-scale field experiment

Huang, Shan; Aral, Sinan; Hu, Yu Jeffrey; Brynjolfsson, Erik - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1142-1165

Persistent link: https://www.econbiz.de/10012405755

Invited comment on "opinion leadership and social contagion in new product diffusion"

Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229

Persistent link: https://www.econbiz.de/10009006854

Firm-created word-of-mouth communication : evidence from a field test

Godes, David; Mayzlin, Dina - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 721-739

Persistent link: https://www.econbiz.de/10003885054

Buyer-initiated vs. seller-initiated information revelation

Bhardwaj, Pradeep; Chen, Yuxin; Godes, David - In: Management science : journal of the Institute for … 54 (2008) 6, pp. 1104-1114

Persistent link: https://www.econbiz.de/10003737467

Using online conservations to study word of mouth communication

Godes, David (contributor); Mayzlin, Dina (contributor) - 2003

Persistent link: https://www.econbiz.de/10001765867

Using Online Conversations to Study Word of Mouth Communication

Godes, David; Mayzlin, Dina - 2012

Managers are very interested in word of mouth communication because they believe that a product's success is related to the word of mouth that it generates. However, there are at least three significant challenges associated with measuring word of mouth. First, how does one even gather the data?...

Persistent link: https://www.econbiz.de/10014051491

Extremity bias in online reviews : the role of attrition

Brandes, Leif; Godes, David; Mayzlin, Dina - In: Journal of marketing research 59 (2022) 4, pp. 675-695

Persistent link: https://www.econbiz.de/10013389194

Are consumers more likely to contribute online reviews for hit or niche products?

Dellarocas, Chrysanthos; Gao, Guodong; Narayan, Ritu - In: Journal of management information systems : JMIS 27 (2010/11) 2, pp. 127-157

Persistent link: https://www.econbiz.de/10008748358

The impact of online product reviews on product returns

Sahoo, Nachiketa; Dellarocas, Chrysanthos; Srinivasan, Shuba - In: Information systems research : ISR 29 (2018) 3, pp. 723-738

Persistent link: https://www.econbiz.de/10011929300