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A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites
Nusair, Khaldoon; Hua, Nan; Ozturk, Ahmet Bulent; Butt, … - In: Journal of travel and tourism marketing 34 (2017) 4/6, pp. 653-665
Persistent link: https://www.econbiz.de/10011729187
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Social influence and customer referral value
Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
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Assessing consumer value in social commerce using a holistic approach
Sievers, Silvia; Gutiérrez-Leefmans, Manuela; … - In: International journal of technology marketing : IJTMkt 18 (2024) 3, pp. 339-369
Persistent link: https://www.econbiz.de/10015062520
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Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models
Hildebrand, Christian - 2012
Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...
Persistent link: https://www.econbiz.de/10009664307
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Schumpeterian competition and consumer networks : understanding concentration in the internet access market
Pereira, Marcelo de Carvalho - 2018
Persistent link: https://www.econbiz.de/10011880571
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Non-monotonic status effects in new product adoption : theory and evidence of middle-status anxiety and middle-status conformity
Hu, Yansong; Van Den Bulte, Christophe - 2012
Persistent link: https://www.econbiz.de/10009503895
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Contagious : why things catch on
Berger, Jonah - 2013
Persistent link: https://www.econbiz.de/10009720454
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Can we talk? : the impact of willingness to recommend on a new-to-market service brand extension within a social network
Aksoy, Lerzan; Buoye, Alexander; Cooil, Bruce; … - In: Journal of service research : JSR 14 (2011) 3, pp. 355-371
Persistent link: https://www.econbiz.de/10009383334
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When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong-Thye; Dai, Xin - In: Journal of business research : JBR 82 (2018), pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
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Will it spread or not? : the effects of social influences and network topology on innovation diffusion
Delre, Sebastiano A.; Jager, Wander; Bijmolt, Tammo H. A.; … - In: The journal of product innovation management : an … 27 (2010) 2, pp. 267-282
Persistent link: https://www.econbiz.de/10003946179