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Die latenten Moderatoren im Preis- und Qualitätsbewertungsprozess bei Neuprodukten auf dem Lebensmittelmarkt
Lemmerer, Andreas - 2015
Persistent link: https://www.econbiz.de/10011428872
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The influence of retailers’ family firm image on new product acceptance : an empirical investigation in the German FMCG market
Beck, Susanne; Kenning, Peter - In: International journal of retail & distribution management 43 (2015) 12, pp. 1126-1143
Persistent link: https://www.econbiz.de/10011431949
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Technology Acceptance of Connected Services in the Automotive Industry
Hiraoka, Clemens - 2009
Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness,...
Persistent link: https://www.econbiz.de/10013521261
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Technology acceptance of connected services in the automotive industry
Hiraoka, Clemens - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003843941
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How today's consumers perceive tomorrow's smart products
Rijsdijk, Serge A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003484946
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Consumer acceptance of a revolutionary technology-driven product : the role of adoption in the industrial design development
Park, Jungkun; Gunn, Frances; Lee, YoungHee; Shim, Scott - In: Journal of retailing and consumer services 26 (2015), pp. 115-124
Persistent link: https://www.econbiz.de/10011348314
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Consumer innovativeness influence on really new product adoption
Chao, Chih-Wei; Reid, Mike; Mavondo, Felix T. - In: Australasian marketing journal 20 (2012) 3, pp. 211-217
Persistent link: https://www.econbiz.de/10009624304
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Consumer adoption of new products : independent versus interdependent self-perspectives
Zhenfeng, Ma; Yang, Zhiyong; Mourali, Mehdi - In: Journal of marketing 78 (2014) 2, pp. 101-117
Persistent link: https://www.econbiz.de/10010345568