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Konsumentenverhalten
Spain
28
Spanien
27
Wine industry
10
Weinbau
9
Bank
8
Consumer behaviour
8
Theorie
8
Theory
8
Hotel industry
7
Hotellerie
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Brand management
6
Dienstleistungsqualität
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Markenführung
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Productivity
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Service quality
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Wein
6
Wine
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Brand
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Firm performance
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Italy
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Markenartikel
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Preismanagement
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Pricing strategy
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Produktivität
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Auslandsinvestition
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Competition
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Foreign investment
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Oligopol
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Oligopoly
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Product quality
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Produktqualität
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Retail trade
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Strategic alliance
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Strategische Allianz
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Tourism marketing
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English
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Más Ruiz, Francisco José
5
Sellers Rubio, Ricardo
5
Nicolau, Juan L.
2
Campayo-Sanchez, Fernando
1
Casado-Díaz, Ana B.
1
Más, Francisco J.
1
Nicolau-Gonzalbez, Juan-Luis
1
Parreño-Selva, Josefa
1
Pérez-Naranjo, Leonor M.
1
Ruiz-Conde, Enar
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Sancho-Esper, Franco
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European journal of marketing : EJM
1
International journal of retail & distribution management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of wine economics
1
Review of managerial science
1
Service business
1
The service industries journal
1
Total quality management & business excellence
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ECONIS (ZBW)
8
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1
Economic efficiency of members of protected designations of origin : sharing reputation indicators in the experience goods of wine and cheese
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
- In:
Review of managerial science
9
(
2015
)
1
,
pp. 175-196
Persistent link: https://www.econbiz.de/10010473126
Saved in:
2
Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
3
Quality of an experience good : the interaction of price and advertising as a determining factor
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Total quality management & business excellence
34
(
2023
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10014549084
Saved in:
4
Detecting free riders in collective brands through a hierarchical choice process
Nicolau, Juan L.
;
Más Ruiz, Francisco José
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
3
,
pp. 288-301
Persistent link: https://www.econbiz.de/10010527090
Saved in:
5
Price promotions effects of virtue and vice products
Parreño-Selva, Josefa
;
Más Ruiz, Francisco José
; …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1296-1314
Persistent link: https://www.econbiz.de/10010414774
Saved in:
6
Testing the decoy effect in the presence od store brands
Sellers Rubio, Ricardo
;
Nicolau-Gonzalbez, Juan-Luis
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010526583
Saved in:
7
Aggregate consumer ratings and booking intention : the role of brand image
Casado-Díaz, Ana B.
;
Pérez-Naranjo, Leonor M.
; …
- In:
Service business
11
(
2017
)
3
,
pp. 543-562
Persistent link: https://www.econbiz.de/10011736215
Saved in:
8
Simultaneous analysis of whether and how long to go on holidays
Nicolau, Juan L.
;
Más, Francisco J.
- In:
The service industries journal
29
(
2009
)
7/8
,
pp. 1077-1092
Persistent link: https://www.econbiz.de/10003990490
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