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Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel; Bonuke, Ronald; Komen, Joyce - In: Journal of marketing for higher education 30 (2020) 1, pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
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The motivations of college students’ use of social networking sites in travel information search behavior : the mediating effect of interacting with other users
Kim, Sung-Bum; Choi, Kyu Whan; Kim, Dae-young - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 238-252
Persistent link: https://www.econbiz.de/10009775419
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Using social influence processes and psychological factors to measure pervasive adoption of social networking sites : evidence from Pakistan
Jiang, Yushi; Naqvi, Muhammad Hasnain Abbas; Naqvi, … - In: Emerging markets finance & trade : a journal of the … 54 (2018) 13/14/15, pp. 3485-3499
Persistent link: https://www.econbiz.de/10012125861
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Using social networks as a promotional tool for higher education institutions
Melanthiou, Yioula; Fantis, Sophia - In: International journal of technology marketing : IJTMkt 5 (2010) 4, pp. 303-314
Persistent link: https://www.econbiz.de/10009154590
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Why we ignore social networking advertising
Hadija, Zeljka; Barnes, Susan B.; Hair, Neil - In: Qualitative market research : an international journal 15 (2012) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10009503730
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Facebook versus television : advertising value perceptions among females
Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
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Do word of mouth and advertising messages on social networks influence the purchasing behavior of college students?
Wallace, Dawn; Walker, Josie; Lopez, Tará; Jones, Mike - In: The journal of applied business research 25 (2009) 1, pp. 101-109
Persistent link: https://www.econbiz.de/10003801467
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Capturing college students on the web: analysis of clothing web site attributes
Seock, Yoo-Kyoulng; Norton, Marjorie J. T. - In: Journal of fashion marketing and management 11 (2007) 4, pp. 539-552
Persistent link: https://www.econbiz.de/10003736083
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The Influence of Social Media Behavior of University Students in Lebanon on Their Purchasing Habits : The Mediating Effect of E-Word-of-Mouth
Moukaddem Baalbaki, Annelie - 2019
influence on consumers' perception and buying intention. In this paper, we analyze consumer behavior of university students in … mediating effects of eWOM on the relationship between SM usage of students on their purchase intentions of products discussed on … SM platforms by friends and experts. A sample of 200 university students in Lebanon who responded to an online survey is …
Persistent link: https://www.econbiz.de/10012891393
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Exploring the problematic consumption of digital platforms during the COVID-19 pandemic among university students in Africa
Nyamadi, Makafui; Tsibolane, Pitso - In: Digital innovations, business and society in Africa : …, (pp. 229-249). 2022
Persistent link: https://www.econbiz.de/10012821195