Why we ignore social networking advertising
Zeljka Hadija; Susan B. Barnes; Neil Hair
| Year of publication: |
2012
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|---|---|
| Authors: | Hadija, Zeljka ; Barnes, Susan B. ; Hair, Neil |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 15.2012, 1, p. 19-32
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| Subject: | Gerald Zaltman | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Befragung | Interview | Studierende | Students | Wissenschaftliche Methode | Scientific method | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009503730