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Internal brand equity defines customer experience
Ghose, Kamal
- In:
Direct marketing : an international journal
3
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2009
)
3
,
pp. 177-185
Persistent link: https://www.econbiz.de/10003936483
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Organisational culture and the creation of brand identity : retail food branding in new markets
Rashid, Sabrina
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Ghose, Kamal
- In:
Marketing intelligence & planning
33
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2015
)
1
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pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
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